We saw a generation of brilliant women navigating the chaos of modern ambition. We saw the burnout, the hormonal shifts, and the stress that came with it. And we saw a wellness industry that wasn't keeping up.
After years of navigating my own demanding career, I was frustrated by a wellness market that felt full of empty promises.
My search for smarter, cleaner, and more effective formulas led me to the breakthrough science in South Korea—and the idea for Tidelle was born.